Product Design & Development (SIE)

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The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. Key Features The book follows a modular format, a series of nearly independent chapters that permits total flexibility by users The text offers an interdisciplinary approach, reflecting the business world today where product development is executed by cross-functional teams Professors who offer a project-based course will find this text ideal because of the structured, step-by-step product development methods in each chapter This special Indian edition accentuates the original text and will help the students in understanding the subject from customer perspective too Table Of contents 1. Introduction 2. Development Processes and Organizations 3. Product Planning 4. Identifying Customer Needs 5. Product Specifications 6. Concept Generation 7. Concept Selection 8. Concept Testing 9. Product Architecture 10. Industrial Design 11. Design for Manufacturing 12. Prototyping 13. Robust Design 14. Patents and Intellectual Property 15. Product Development Economics 16. Managing Projects