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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry 1st Edition 4.0%OFF

Product Development Performance: Strategy, Organization, and Management in the World Auto Industry 1st Edition

by Kim B. Clark and Takahiro Fujimoto

  • ISBN

    :  

    9780875842455

  • Publisher

    :  

    Harvard Business Review Press

  • Subject

    :  

    Business & Management, Technology: General Issues, Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

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  • Description

    The culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products, this book focuses is the impact of strategy, organization, and management on product development.

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