Professional Search Engine Optimization With Asp.Net: A Developer'S Guide To Seo

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Professional Search Engine Optimization with ASP.NET, provides PHP developers withthe information they need to create and maintain a search engine friendly websites, and avoid common pitfalls that confuse search engine spiders. It discusses in depth how to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion. Topics discussed include basic SEO concepts; search engine friendly URLs; content relocation; duplicate content; on-page optimization; web syndication and social book marking; and even some discussion of black hat SEO. About The Author Jaimie Sirovich is a search engine marketing consultant. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at Rusty Brick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEO Egghead.com. Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. Table Of  Contents Acknowledgments. Introduction. Chapter 1: You: Programmer and Search Engine Marketer. Chapter 2: A Primer in Basic SEO. Chapter 3: Provocative SE-Friendly URLs. Chapter 4: Content Relocation and HTTP Status Codes. Chapter 5: Duplicate Content. Chapter 6: SE-Friendly HTML and JavaScript. Chapter 7: Web Feeds and Social Bookmarking. Chapter 8: Black Hat SEO. Chapter 9: Site maps. Chapter 10: Link Bait. Chapter 11: Cloaking, Geo-Targeting, and IP Delivery. Chapter 12: Foreign Language SEO. Chapter 13: Coping with Technical Issues. Chapter 14: Case Study: Building an E-Commerce Store. Chapter 15: Site Clinic: So You Have a Web Site? Chapter 16: Word Press: Creating an SE-Friendly Blog. Appendix A: Simple Regular Expressions. Glossary. Index.