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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding 14.0%OFF

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

by Aeron Davis

  • ISBN

    :  

    9780745639826

  • Publisher

    :  

    Polity Press

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Year

    :  

    2013

₹

5540.0

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₹

4764.0

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  • Description

    In the 21st Century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

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