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Public Relations : Bridging Technologies And Monitoring Public And The Media
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ISBN
:
9788172735616
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Publisher
:
Authors Press
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Hardcover
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Pages
:
262
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Year
:
2011
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725.0
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601.0
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Description
A definitive guide to modern public relations, this book provides comprehensive analysis and explanation of a full range of modern PR techniques. It presents the core strategies for successful PR, combining this with in-depth advice on its implementation and the everyday techniques that every PR person needs to grasp. The book takes a balanced approach in assessing the impact of PR, drawing on a diverse range of contemporary issues from global corporations to the monitoring of public and the media. As it provides a practical, as well as academic insight into public relations, this book will be a very useful guide for those embarking on a career in the world of public relations.
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Author Biography
Manoranjan Tripathy was born and mastered in India and currently lives in New York. He received masters' of arts degree and diploma in journalism from reputed institutions in India. He started his career as a newspaper reporter and joined in the faculty of journalism and mass communication in 1990. He has been associated with some of the famous media organisations aboard. He also provides short-term training courses to budding journalists and other media professionals. His works have been published, posted and broadcasted across India. Table of Contents 1. Introduction to Public Relations 2. Evolution of Public Relations 3. Public Relations Theory 4. Public Relations Planning 5. Public Relations Tools 6. New Technologies and Changing Public Relations 7. Marketing and Public Relations 8. Non-profits Public Relations 9. Crisis Public Relations 10. Ethics in Public Relations 11. Diversity in Public Relations 12. Emerging Trends in Public Relations 13. Relationships in Public Relations Bibliography Index.
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