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PUBLIC RELATIONS IN INDIA
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ISBN
:
9788126124602
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Publisher
:
Anmol Publications Pvt Ltd
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Subject
:
Medical Study & Revision Guides & Reference Material
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Binding
:
Hardcover
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Pages
:
340
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2000.0
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Description
Basically, Public Relations is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organisation with public interest, and plans and executes a programme of action to earn public understanding and acceptance. It is the deliberate, planned and sustained efort to establish and maintain mutual understanding and acceptance. This book is encyclopaedic in nature which encompasses valuable information on all vital issues pertaining to public reations. The entire information is gathered under 26 chapters. About Author : The Institute for Sustainable Development (ISD) is an autonomous non-profit institution registered under the Socities Registration Act XXI, 1860 with its headquarters in Lucknow, U.P (India). The Institute works mainlt in the field of research and training, action orientated works, experimentation, welfare, documentation and developmental eforts which are innovative in nature.The Institute seeks to identify and controbute to the solution of the problems of State, National or of International importance. Contents : PrefaceIntroduction to Public RelationsPublic relations: A Historical PerspectivesPublic Relations and other management disciplines-----AppendicesGlossaryIndex
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