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Public Relations in Practice
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ISBN
:
9788175543423
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
224
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Year
:
2008
₹
250.0
₹
250.0
250.0
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Description
The role of the public relations practitioner is becoming ever more demanding. Even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner’s point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: Marketing communications; Internal communication; Financial public relations; Government and local government relations; Public relations for non-commercial organizations; Business-to-business public relations; International communications; Sponsorship; Pressure groups; Corporate social responsibility; Public relations for the services sector. Table of Contents Public relations in practice: the 21st-century landscape Marketing communications Internal communication Financial public relations Business-to-business public relations Lobbying Westminster and Whitehall Local government relations Community relations Public relations in the voluntary sector Sponsorship Communicating corporate responsibility Public relations in the service sector Living in an NGO world.
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