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ISBN
:
9781412914178
Publisher
:
SAGE Publications, Inc
Subject
:
Computer Programming / Software Development, Business & Management, Linguistics
Binding
:
PAPERBACK
Pages
:
184
Year
:
2006
₹
750.0
₹
652.0
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View DetailsDescription
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
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