Pyramid ki Buniyaad me Samriddhi (The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits) (With CD)

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About the BookThe world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.For Sale in Indian subcontinent onlyFeaturesThe world's most exciting, fastest-growing new market iswhere you least expect it: at the bottom of the pyramid. "The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time." - CK Prahalad Endorsed by world leaders and the UN Commission on Private Development and the Poor ContentsI. THE FORTUNE AT THE BOTTOM OF THE PYRAMID. The Market at the Bottom of the Pyramid. Products and Services for the BOP. BOP: A Global Opportunity? The Ecosystem for Wealth Creation. Reducing Corruption: Transaction Governance Capacity. Development as Social Transformation. II. INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID. III. CD: 35 MINUTES OF VIDEO SUCCESS STORIES FILMED ON LOCATION IN THE BOTTOM OF THE PYRAMID IN INDIA, PERU, MEXICO, BRAZIL, AND VENEZUELA.