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Quantitative Methods in Marketing
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ISBN
:
9781861524171
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Publisher
:
Cengage Learning EMEA
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Subject
:
Mathematics, Education, Business & Management
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Binding
:
PAPERBACK
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Pages
:
300
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Year
:
1999
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1877.0
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Description
The aim of Quantitative Methods in Marketing is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use and to provide applications which demonstrate how users can best exploit these techniques.
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Author Biography
Graham J. Hooley is Professor of Marketing at Aston Business School and a Fellow of the Chartered Institute of Marketing. He is also a member of the Council of the British Academy of Marketing and serves on the Academic Senate of the CIM.Michael K. Hussey is a Lecturer in Marketing Research at Aston Business School He combines a theoretical background in statistics with extensive practical experience in marketing research.
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