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Relationship Marketing: Dialogue and Networks in the E-Commerce Era

Relationship Marketing: Dialogue and Networks in the E-Commerce Era

by Richard J. Varey

  • ISBN

    :  

    9780470843413

  • Publisher

    :  

    Wiley

  • Subject

    :  

    Business & Management, null

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    240

  • Year

    :  

    2003

₹

5118.0

₹

5118.0

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  • Description

    This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

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