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Relationship Selling
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ISBN
:
9780070172470
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Publisher
:
Irwin/McGraw-Hill
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Subject
:
Business & Management, Industry & Industrial Studies, Education
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Binding
:
PAPERBACK
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Pages
:
452
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Year
:
2010
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4255.0
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3659.0
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Description
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
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