Retail Store and Supply Chain Management

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Retail consists of the sale of goods or merchandise from a fixed location, such as department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities form manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term retailer is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may by for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. On-line retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. This approach will provide a solid foundation this subject on which the student will continue to build during the remainder of his or her professional life and most certainly during the remainder of his or her professional education.

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Sanjay Thakur is Manager in Reliance Fresh, Mayur Vihar, Delhi. He obtained MBA in Retail Management from Institute of Retail Management, Noida. Besides he has Diploma in Marketing from National Institute of Sales, Delhi.Table of ContentsIntroduction The Retail Distribution Channel Indian Retail Industry-Opportunities, Challenges and Development Strategies Supply Chain Management The Role of Chain Management in E-commerce Role of Information Technology in Supply Chain Management Role of Logistics and Supply Chain Management in Organized Retail Logistics for Customer Satisfaction Internet Enabled Supply Chain Management SCM on Corporate Competitive Advantage in a Global Market Growth in Logistics-An Overview