Retailing : Environment & Operations

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Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain.Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. Key Feature P Comprehensive textbook on all aspects of retailing: strategy, HRM, operations and marketing. P International in focus. P Accompanying software on Retail Location analysis Table of Contents PART 1: MANAGING THE RETAILING ENVIRONMENT Introduction: The Retail Environment. Structural Change in Retailing: The Retailing in Historical Perspective. The Retailing Industry: Retailing Structures. Managing in Good Times and Bad: Dealing with Booms and Slumps. PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT. Strategic Marketing Planning for Retailing: Setting up the Business The Customer and the Retail Business: Knowing your Customers. The Fundamentals of Merchandising. Establishing a Pricing Strategy: Getting the Price Right. Promoting the Store: Sending Out the Correct Sort of Messages. Locating the Store: Locating in the Retail Environment. PART 3: RETAIL MARKETING – OPERATIONS Store Design and Layout: Producing the Right Format. Managing the Service Setting: Making the Sale. Managing Retail Services: Creating Quality Retail Services. PART 4: DELIVERING THE PRODUCT Business Operations: Inside the Retail Organisation. Logistics and Distribution: Shipping the Goods to Market. Rolling Out the Goods: Developing New Relationships. Buying the Goods: The Product Development Process. People in Retailing: Making People Matter. PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE Out-of-Store Retailing: Buy By Wire. International Retailing: Going Global: What?s In It For Us?