Retailing Management: Texts & Cases

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The text is designed to cater to the needs of the students, as well as the practitioners of retailing management, by giving a good understanding of the subject and it applications. This new edition seeks to enhance the coverage of the book and update it by including new examples and cases. Key Features Part One: Introduction 1. Introduction to Retail 2. Retail in India 3. Theories of Retail Development & Business Models in Retail 4. The Internationalisation of Retail Part Two: Strategy And Planning 5. Understanding the Retail Consumer 6. Retail Strategy 7. Store Site Selection 8. Retail Franchising Part Three: Merchandise Management 9. Basics of Retail Merchandising 10. The Process of Merchandise Planning 11. The Methods of Merchandise Procurement 12. Retail Pricing and Evaluating Merchandise Performance 13. Private Labels 14. Category Management Part Four: Managing Retail 15. Human Resource Management in Retail-A Strategic Tool 16. Store Operations & Profitability 17. Store Design and Visual Merchandising 18. Servicing the Retail Customer Part Five: Creating And Sustaining Value 19. Retail Marketing and Branding 20. Retail Management Information Systems 21. Supply Chain Management Cases 1. A 360° Approach to Time 2. Starbucks: Recreating the Experience 3. Fast Food Retailing in India-Raising the Quality and Service Bar 4. K-Mart-What went wrong? 5. Nanz-A Lesson to Learn From 6. Shopper 's Stop-Building a Retail Brand 7. Wal-Mart: Smiling Around the World 8. Shopping Malls in India: Survival of the Fittest? 9. Gili-The making of a Super brand 10. Big Bazaar-The Route to the Indian Mass Market