Rural Marketing Concepts and Practices,Dogra

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Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting Key Features The Rural Marketing Model and RM mix Case studies, recent ones In-depth analysis of RM vis-a-vis urban marketing Table of contents Chapter 1. Rural Marketing: A Conceptual Framework Chapter 2. Indian Rural Market: A Brief Profile Chapter 3. Segmentation of Rural Market Chapter 4. Rural and Urban Markets: A Comparative Analysis Chapter 5. Rural Marketing: Challenges and Opportunities Chapter 6. Rural Marketing Research Chapter 7. Rural Consumer Behaviour Chapter 8. Rural Marketing Mix Chapter 9. New Product Development for the Rural Market Chapter 10. Rural Market and Product Life Cycle Chapter 11. Rural Market and Brand Management Chapter 12. Rural Retail Channel Management Chapter 13. Principles of Innovation for Rural Market Chapter 14. Marketing Strategies for Indian Rural Market Chapter 15. Rural Marketing of MCGs Chapter 16. Rural Marketing for Consumer Durables Chapter 17. Rural Marketing and Financial Services Chapter 18. Marketing of Agricultural Inputs Chapter 19. Marketing of Agricultural Produce Chapter 20. Agricultural Co-Operative Marketing Chapter 21. Marketing of Rural Artisan Products Chapter 22. E-Rural Marketing Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing Chapter 24. Organised Rural Retailing Chapter 25. Rural Market Mapping Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market Chapter 27. IT for Substainable Rural Development Chapter 28. E-Governance for Rural India