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ISBN
:
9780071077965
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Encyclopaedias & Reference Works, Business & Management
Binding
:
Paperback
Pages
:
680
Year
:
2011
₹
650.0
₹
604.0
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View DetailsDescription
The primary aim of the book is to provide students of management with a firm foundation for understanding all the main components of sales and distribution management. The book has a practical orientation, as it is written by authors who have worked as practicing managers mostly in sales and distribution and between them have over 60 yrs of industry experience. The book, therefore, is a useful resource to practicing professionals in industry, training and consultancy About The Author Krishna Havaldar Bachelor of Engineering (Electrical) from Pune Engineering College and Postgraduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has been Dean and Professor of Marketing at a private management institute at Bangalore. Professor Havaldar has a successful track record in the Industry too. He was in the Industry for over 30 years. Vasant Cavale Reader at University Of California
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