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Sales and Marketing for Travel and Tourism (2nd Edition) 4.0%OFF

Sales and Marketing for Travel and Tourism (2nd Edition)

by Doris S. Davidoff and Philip G. Davidoff

  • ISBN

    :  

    9780137865185

  • Publisher

    :  

    Prentice Hall

  • Subject

    :  

    Self-help & Personal Development, Industry & Industrial Studies, Travel & Holiday

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    304

  • Year

    :  

    1994

₹

37916.0

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₹

36399.0

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  • Description

    Text for undergraduates courses in travel/tourism sales and marketing. Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

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