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ISBN
:
9780333934036
Publisher
:
Macmilan Indian Limited New Delhi
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
264
Year
:
2000
₹
299.0
₹
227.0
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View DetailsDescription
Using hundreds of tips, anecdotal checklists and examples from their own experience, Bender and Torok outline five strategies of personal Power Marketing that every businessperson should know and use.
Author Biography
Peter Urs Bender - Acclaimed by the media as a ‘Business Presentation Guru’. George Torok - A professional speaker who, after more than twenty years in corporate management, launched his own successful speaking business. Table of Contents Strategy One: Perceptions • Strategy Two: Relationships • Strategy Three: Media • Strategy Four: Leverage • Strategy Five: Database Marketing • Final Words • Appendices • Indexes • Subject Index • Presentation and Products
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