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ISBN
:
9788178299075
Publisher
:
Sage Publications Pvt. Ltd
Subject
:
Sociology & Anthropology
Binding
:
PAPERBACK
Pages
:
220
Year
:
2009
₹
495.0
₹
495.0
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View DetailsDescription
Celebrity Culture explores the ways in which celebrities are manufactured , how they establish their hold on the public imagination, and how social responses enable them to be what they are. Celebrity culture is marked by three main responses: adulation, identification, and emulation. The book proposes that these responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture is something that must be studied as a consequence of new forms of media representation and mass culture. The book s aim is to explore this phenomenon, especially from the 1990s. It is intended as a popular introduction to celebrity culture and a new society of spectacle that is visible in India today through a rigorous analyses of a range of media sources.
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