Service Franchising: A Global Perspective

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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world. Table of Contents 1. Introduction 2. Why Do Companies Use Franchising? 3. What are the Social and Economic Benefits and Costs of Global Franchising? 4. What is The Economic Impact of Service Franchising Investment? 5. Does Franchising Provide Superior Financial Returns? 6. How Do Franchisors Evaluate Foreign Markets? 7. When is Master International Franchising a Preferred Mode of Entry? 8. How Do International Franchisors Cluster?9. Franchising in Russia 10. Franchising in the Philippines 11. Franchising in Slovenia 12. Franchising with Kodak in China 13. The Internationalization of Marks & Spencer 14. Concluding Remarks