Services Marketing And Management First Edition

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This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how services are managed from within service organizations and from a managerial perspective as well. The book also analyses several different service contexts such as financial services, tourism, charities and museums.Table of ContentsI. UNDERLYING THEMES: Underpinning Concepts of Services Marketing ManagementEvaluation and Measurement of ServicesII. MANAGING SERVICES: Services Marketing in Specific Contexts?the For-Profit SectorServices Marketing in Specific Contexts?the Not-For-Profit SectorOrganizational Influences on Services ManagementManagement Styles and Emphasis for Services MarketingInternal Marketing in Service OrganizationsManagement Competencies for Services MarketingIII. SERVICE MANAGEMENT ISSUES: Contemporary Issues in Services MarketingServices Marketing Management?What Does the Future Hold?Index