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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
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ISBN
:
9780749464714
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Publisher
:
Kogan Page
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Subject
:
Business & Management, Industry & Industrial Studies, Finance & Accounting
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Binding
:
HARDCOVER
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Pages
:
296
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Year
:
2012
₹
3814.0
₹
3814.0
3814.0
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Description
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in - store and can be influenced in their final buying decisions. Written by more than 34 experts from around the globe, Shopper Marketing shows the most effective ways of converting shoppers into buyers at the point of purchase. Providing practical advice about shopper needs and trends, retail environments, shopper marketing strategies and campaigns, retailing relationships, effective packaging and much more, this accessible title- now with a new foreword by Philip Kotler - is a must- have for all marketing, sales and retail practitioners, as well as students of sales and marketing.
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