Social Marketing: Influencing Behaviors for Good

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A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.New to the Third Edition Features many updated cases and includes current marketing and research highlightsIncreases focus on international cases and examplesProvides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners. ContributorsAlan Andreasen Georgetown University, ForewordCarol Bryant University of South Florida, x201C;VERBxD4; Summer Scorecardx201D;Carol Cone Cone LLC, x201C;Go Red for Womenx201D;Robert Denniston Office of National Drug Control Policy, x201C;Above the Influence: A National Youth Anti-Drug Media Campaignx201D;Rob Donovan Curtin University, Western Australia, x201C;Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violencex201D;Sue Eastgard Youth Suicide Prevention Center, x201C;Youth Suicide Preventionx201D;Jeff French National Social Marketing Centre, x201C;Marketing Social Marketing in Englandx201D;Gerard Hastings Institute for Social Marketing, University of Stirling, UK, x201C;A Fat Chance Pays Offx201D;Steven Honeyman Population Services International, x201C;Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.x201D;Francois Lagarde Social Marketing Consultant, x201C;E-Health Network in Canton Switzerlandx201D;Jim Lindenberger University of South Florida, x201C;USDA Food Stamp Media Campaignx201D;Lynne D. Lotenberg Social Marketing Consultant, x201C;Using Storytelling to Deliver Health Messages in Rwandax201D;Doug McKenzie-Mohr Environmental Psychologist, x201C;Turn It Off: Canadax2019;s Anti-Idling Campaignx201D;Patricia McLaughlin American Legacy Foundation, "truthxAE; Campaign"Jim Mintz Centre of Excellence for Public Sector Marketing, x201C;Is Your Family Prepared?x201D;, Public Safety CanadaGregory R. Niblett AED, x201C;Jordan Water Efficiency Programx201D;Bill Novelli AARP, x201C;Donx2019;t Vote: Until You Know Where theCandidate Standsx201D;Michael Rothschild University of Wisconsin, x201C;Road Crew: Reducing Alcohol Impaired Drivingx201D;Beverly Schwartz Ashoka, x201C;USDA Food Stamp Media Campaignx201D; William A. Smith AED, x201C;Save the crabs. Then eat x2018;em.x201D;Shelly Spoeth Centers for Disease Control and Prevention, x201C;African-American Women HIV Testing Campaignx201D;K. Vijaya Health Promotion Board, Singapore, x201C;Recognition & Rewards Program for Healthier Eating Establishmentsx201D;Pete Webb Pacific Consulting Group, x201C;Improving Service Delivery at the IRS.x201D;