Social Media Marketing All-in-One For Dummies®

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Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Doug Sahlin is a book that provides tips for those who want to launch a social media campaign. The book consists of topics such as social media mix, which has tips to assist in the formulation of the social media campaign and deciding upon the right strategy for social marketing. The book also discloses the tools available for a cyber social campaign, which includes the Search Engine Optimization tools. The book also suggests the effective ways to create a blog or a podcast or even video logs (Vlogs). It also reveals the means through which the viewership of these creations can be measured. The book further underlines the importance of the major social networking sites such as Facebook, Twitter, and LinkedIn. Social Media Marketing All-in-One For Dummies covers each of these in separate chapters and suggests methods for social media marketing in each of these sites. It also covers social media marketing in minor sites such as Ning, MySpace, and Flickr and measuring the effectiveness of the campaign through different tools of monitoring. Jan Zimmerman resides at Albuquerque and is a Web marketing and site management professional. She has also penned Web Marketing For Dummies. She owns the Watermelon Mountain Web Marketing Company, which caters to the above requirements. Doug Sahlin is a resident of Lakeland and an expert on issues pertaining to the media. He has written several books such as Digital Photography Workbook For Dummies and Building Web Sites All-in-One For Dummies.