Software That Sells: A Practical Guide To Developing & Marketing your Software Project

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Special Feature Written by an expert with 30 years of experience in every role known to the IT Industry. It is estimated that nearly a third of all software projects are never completed, and over half of those that are released only have 40% of their originally planned functionality. Even with that success rate, costs are typically 200% over budget. Until now, books have tended to concentrate on isolated areas of the software industry process, such as specific language programming or project management, but this title provides readers with 20 crucial steps on effectively identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. IT Professionals will appreciate this book, as it fills an unmet need in the current market, and it could easily become a standard benchmark for future software and internet pioneers.

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Edward Hasted received Engineering Mathematics schooling at Bristol University. He started a computer operation where he built PCs and created the first pharmaceutical software used in the UK Since then, he has done such things as develop a program that controls every lock in every British jail, set up one of the first software houses in Europe to pioneer internet access, and as CEO of his own software company, he oversaw consultancy projects with such organizations as Scotland Yard. Before he sold his company to an unnamed US Corporation, he assisted in developing the most secure Windows-based web server in the world. He continues to share his accumulated expertise through consulting for large financial and security operations the world over. Table of Contents Introduction Acknowledgments How Winners Spot Winners What Successful People Ask Plan for Success I Want to Work Here! Raising Cash and Kind Development How Not to Reinvent the Wheel Programming without Tears Squashing Bugs at the Source Scoring with Words Before You Say “Go!”The Release Process Setting Up a Company Pitching the Price Promoting Your Product Going For Higher Volumes Successful Selling How to Keep Customers Plugging the Hole in the Boat Handling Growth Preparing for Further Success Appendix A: Search Engine Optimization (or Winner Takes All) Index