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Sport Public Relations: Managing Stakeholder Communication
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ISBN
:
9780736090384
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Publisher
:
Human Kinetics Publishers
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Subject
:
Sports & Outdoor Recreation
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Binding
:
Hardcover
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Pages
:
373
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Year
:
214
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Description
Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals.
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