29.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Industry & Industria... | >> | Standing Room Only: ... |
29.0%OFF
Standing Room Only: Strategies for Marketing the Performing Arts
-
ISBN
:
9780875847375
-
Publisher
:
Harvard Business Review Press
-
Subject
:
Industry & Industrial Studies, Finance & Accounting, Humour
-
Binding
:
HARDCOVER
-
Pages
:
576
-
Year
:
1997
₹
3000.0
29.0% OFF
₹
2130.0
2130.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View Details(Imported Edition) Estimated Shipping Time : 15-18 Business Days
View Details
-
Description
The authors apply the full spectrum of marketing principles to an industry that has long resisted them - the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions, while building strong customer bases.
Related Items
-
of
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
