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Starting and Running a Successful Consultancy PB
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ISBN
:
9780230636262
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Publisher
:
MACMILLIAN INDIA LTD-NEW DELHI
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
256
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Year
:
2008
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399.0
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335.0
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Description
Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a workbook format, this book contains a wide variety of exercises, specifically geared towards making your consultancy a growing and profitable enterprise. Reading this book will help you to: • Gain a clear understanding of the consulting process and its requirements • Define and establish a clear strategic direction for your business • Understand how to raise finances and maintain financial control • Create and implement an effective marketing strategy • Balance ongoing business with attracting new clients…and become a successful consultant.
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Author Biography
Susan Nash is the British Founder and President of EM-Power. She has presented the workshops Consulting and Making Money at It for over ten years. Table of Contents Preface • Section One - Getting Started • Setting the scene • Evaluating your fit • What type of consulting business are you running? • Establishing your business direction • Section Two - Getting clients • Marketing your business • Selling your service • Section Three - Getting money • Financing your business • Section Four - Getting organized • Organizing your business • Running your business: doing the work! • Moving into Action • Further Reading Index
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