Stocks To Riches: Insights On Investor Behavior

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?First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited ?Parag Parikh ahs distilled his years of experience into this ready recknoner. It?s simple to follow, but it encapsulates a rich store of insights garnered over decades of studying and analyzing the stock market. He demystifies what is a daunting field for most people, and thus does a great service to all who have ventured into it-or are summoning the courage to do so. Bachi karkaria, Columnist, The Times of India ?An extremely insightful book of great practical value that evey investor, both beginners and the experienced, should read.? Chetan Parikh, Director, Capital Ideas Online.com Investing in the stock market is challenging, as the market dynamics are unpredictable. Analysts, brokers and retails investors realize to their dismay that `investments do well, but investors don?t do well?. What could be the reasons behind this? What goes on in an investor?s mind? What makes a stock market bubble? How does it burst? How does one find the right strategy of investing? Intrigued by these pertinent questions, Parag Parikh, a seasoned broker and expert, took up this daunting task of understanding and demystifying investing in the stock market. Stocks to Riches is a distillate of his experience. It simplifies investing in stocks and provides key perspectives for a lay investor venturing into the market. At the end of the day, Stocks to Riches helps the retail investor make money by following the time-tested and proven guidelines provided in the book. A must read for brokers, analysts and retail investors. About The Author Parag Parikh is Founder Chairman of Parag Parikh Financial Advisory Services Limited (PPFAS), Mumbai. Mr Parikh has over 25 years? experience in investing, broking and advisory business. He regularly shares his insights through guest contributions in many of India?s leading financial publications such as The Economic Times, Business Standard and DNA, through appearances on CNBC, NDTV Profit, Aaj Tak and Star News, as well as by undertaking lectures at various investor and educational forums. Mr Parikh has a Masters in Commerce from Mumbai University and is a Certified Financial Planner (CFP) from the Financial Planning Standards Boards of India. He is an alumni of the Harvard Business School having successfully completed the prestigious Owner President Management Program. He has also attended the program on Investment Decisions and Behaviourial Finance at the John F. Kennedy School of Government at the Harvard. A keen believer in nurturing one?s physical, mental, emotional, and spiritual side, Mr Parikh engages in physical activities such as golf, reads extensively, and practices Vipassana regularly. Table Of Contents Chapter 1. Investing Chapter 2. Investment Strategy: Investment and Speculation Chapter 3. Three Ways of Investing Chapter 4. Introduction to Behavioural Finance Chapter 5. Loss Aversion and Sunk Cost Fallacy Chapter 6. Decision Paralysis and the Endowment Effect Chapter 7. Mental Accounting Chapter 8. Mental Heuristics Chapter 9. Mutual Funds: An Idea Whose Time has Gone Chapter 10. The Stock Market Bubble Chapter 11. Why Must One Invest