Strategic Management: Theory and Practice (Biztantra)

0.0

This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analyzing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass through different growth stages, and horizontal integration and strategic outsourcing. Special Feature Incorporates strategic management concepts of interest to top managers, employees, supervisors and middle managers of all organisations. Contains ‘Strategy at Work’ boxes in each chapter that deal with current issues in business strategy. Chapter-by-chapter ‘Case Analysis’ boxes take the problem-oriented approach to cases. The interactive Case Appendix contains 20 comprehensive, interactive cases for students. The cases enable fruitful classroom discussions and facilitate learning through case analysis rather than just theoretical concepts. Table of Contents Chapter 1. Fundamentals of Strategic Management Chapter 2. Industry Competition Chapter 3. External Environment Chapter 4. Internal Environment Chapter 5. Corporate-Level Strategies Chapter 6. Business Unit Strategies Chapter 7. Functional Strategies Chapter 8. Strategy Formulation Chapter 9. Strategy Imple-mentation Chapter 10. Strategic Control, Cases (20 in number)