Strategic Market Management (Strategic Market Managment)

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The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:* How to conduct a structured external and internal analysis of a business with confidence* How to develop sustainable competitive advantages by developing assets, competencies, and synergies* How to make strategic investment decisions to generate growth* How to organize to support strategies* How to compete strategically in hostile, growth and global contexts

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David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.  He is a leading expert on brand strategy and strategic marketing.  He is the author of over seven books for both the practioner and the student of marketing. --This text refers to an out of print or unavailable edition of this title.