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Strategic Marketing for Nonprofit Organizations 9.0%OFF

Strategic Marketing for Nonprofit Organizations

by Alan R. Andreasen & Philip Kotler

  • ISBN

    :  

    9788120322592

  • Publisher

    :  

    Prentice Hall

  • Subject

    :  

    Others

  • Year

    :  

    2004

₹

295.0

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268.0

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  • Description

    This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

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