Strategic Planning For Dummies

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Strategic Planning for Dummies is for business owners and entrepreneurs who seek to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. Strategic Planning For Dummies includes guidance in establishing a vision, setting measurable objectives, and shares how to prioritize strategies in order to achieve the vision. Providing practical, field-tested techniques, this book shows readers how to make strategy a habit for all organizations, no matter their size or resource constraints.

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Erica Olsen is founder and Vice President of M3 Planning, Inc., a business development firm that focuses on making strategy a reality for entrepreneurial-spirited organizations. Under her direction, M3 launched strategic planning systems focused on self-guided strategic plan development, and she has reviewed hundreds of strategic plans for organizations across the country. Erica is a frequent college lecturer and columnist. Table of Contents Introduction Part I: Laying the Foundation for Your Strategic Plan           o What is Strategic Planning Anyhow?           o Why Strategic Planning Impacts Your Growth           o Getting Set Up for Successful Planning Part II: Looking Backward to Move Forward           o Taking Lessons from the Past           o Focusing on What You Do Best           o Refining Your Mission, Vision, and Values Part III: Sizing Up Your Current Situation           o Assessing Your Business and Its Capabilities           o Seeing Your Business Through Your Customers Eyes           o Assessing Your Strategic Position in a Dynamic Environment Part IV: Moving Your Organization into the Future           o Growth: Its Not Just for Kids Anymore           o Finding New Customers           o Establishing Your Strategic Priorities Part V: Creating and Making the Most of Your Plan           o Putting Your Plan Together           o Putting Your Plan to Work           o Contingency Planning: Your Plan B           o Planning Considerations for Entrepreneurs and Department Managers           o Planning for the Social Sectors Part VI: The Part of Tens           o Ten Ways to Ruin Your Strategic Planning Meeting           o Ten Shortcuts to Getting Your Plan Done           o Index