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Strategy Maps: Converting Intangible Assets into Tangible Outcomes 19.0%OFF

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

by Robert S. Kaplan and David P. Norton

  • ISBN

    :  

    9781591391340

  • Publisher

    :  

    Harvard Business Review Press

  • Subject

    :  

    Finance & Accounting, Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    454

  • Year

    :  

    2004

₹

2299.0

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₹

1862.0

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  • Description

    "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy.

  • Author Biography

    Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.

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