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Successful Innovation: How to Encourage and Shape Profitable Ideas
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ISBN
:
9781861972859
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Publisher
:
Bloomberg Press
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Subject
:
Industry & Industrial Studies
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Binding
:
HARDCOVER
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Pages
:
192
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Year
:
2002
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250.0
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Description
Successful innovation is crucial to a business's competitive edge, even its survival, but study after study reveals that many organisations are failing to tap the potential of their staff. This book pinpoints and describes the processes and capabilities required by organisations to foster creative thinking and, equally important, to capture and shape the resulting output. Its findings are based on original research conducted by the authors and work done by leading business professors in America, Europe and Asia. Companies and organisations featured in the book include Kavacrner, British Airways, BMW, software design firm Integrysis, ad agency Simons Palmer, Glaxo-Wellcome, the National Theatre, Japanese cosmetics company Shiseido, French hotel and catering group Accor, Chinese software firm Oticon, US steel manufacturer Nucor and even the IMF.
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Author Biography
Jean Lammiman is a human resource development specialist whose career has spanned roles as a practitioner, academic researcher and consultant. She was Training Director at the International Stock Exchange and Management Development Director at Grand Metropolitan during a period of intense organisational change. She is a Chartered Fellow of the Chartered Institute of Personnel and Development, Life Fellow of the Royal Society of Arts and Fellow of the Institute of Directors. Michel Syrett has written on a wide range of business issues over 20 years. His work has been published in, among others, "The Financial Times, The Sunday Times, Management Today, Director, Asian Business" and "The South China Post," He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean and Michel co-lead a research programme into innovation at work at the Roffey Park Institute. They are co-authors of twelve books and reports, most recently "Successful Innovation," published by The Economist. Jean also led at Grand Metropolitan a marketing forum focusing on the global marketplace for leading brands such as Smirnoff, Haagen-Dazs and Burger King.
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