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ISBN
:
9780333643471
Publisher
:
Palgrave Macmillan
Subject
:
Business & Management
Binding
:
HARDCOVER
Pages
:
240
Year
:
1995
₹
9298.0
₹
8461.0
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Managers need to set the right objectives for the company and clear objectives for themselves, this book claims. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This text offers insights and consideration of important aspects of successful management.