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Successful Marketing Strategy for High Tech Firms (Artech House Professional Development and Technology Management Library)
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ISBN
:
9780890067703
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Publisher
:
Artech House
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Subject
:
Business & Management, Technology: General Issues, Technology, Engineering, Agriculture
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Binding
:
HARDCOVER
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Pages
:
150
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Year
:
1995
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6278.0
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Description
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services. The work sets out to enable the reader to create and implement a complete marketing plan. It provides step-by-step instructions on how to take advantage of developing markets in such diverse areas as biotechnology, materials, information processing and energy. Real-world case studies are included.
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Author Biography
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. --This text refers to an alternate Hardcover edition.
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