Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future (INSEAD Business Press)

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Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular.xA0; This amazing visual is preceded by several weeks of behindxA0;the scenes development as the buds grow.xA0; Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less.xA0; In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese multinational corporations (MNCs).xA0; Japanese companies seemed to be in full bloom inxA0;the mid-90s but now show serious signs of losing their standing in the landscape of global players.xA0; The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in thexA0;future.xA0;xA0;