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ISBN
:
9780566084133
Publisher
:
Gower Pub Co
Subject
:
Technology, Engineering, Agriculture, Business Applications, Business & Management
Binding
:
HARDCOVER
Pages
:
220
Year
:
2001
₹
6916.0
₹
6916.0
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View DetailsDescription
E-commerce is changing the face of the way companies do business, and it will redefine the very nature of product and service offerings. How goods and services are supplied has become a crucial part of the process as demand becomes more specialised and specific, and customers have more say in what they want, how it is delivered and when. This study explores the strategic issues of the role of the supply chain in developing, maintaining and growing a business. It seeks to enable senior executives to understand what is required and the business models that will have to be adopted.
Author Biography
John Gattorna and Andrew Berger are lead partners in the Andersen Consulting Global Supply Chain Management practice for Australasia and Europe respectively. Both are acknowledged experts in this field. John Gattorna is the bestselling author and editor of The Gower Handbook of Logistics and Strategic Supply Chain Alignment.
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