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Survival @ E-Speed: Transformation Guide for Profitable Internet & Mobile Business
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ISBN
:
9780077098384
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Publisher
:
McGraw-Hill Companies
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Subject
:
Business & Management, Industry & Industrial Studies, Business Applications
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Binding
:
PAPERBACK
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Pages
:
280
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Year
:
2001
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2555.0
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Description
This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change. Part one assesses customer expectations and the issues and threats that e-competition has created for business. Part two examines emerging best practices and outlines what should be in place for a high-performing "click and mortar" enterprise. Part three outlines how to transform enterprises using step-by-step processes.
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