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Tales for Change: Using Storytelling to Develop People and Organizations 22.0%OFF

Tales for Change: Using Storytelling to Develop People and Organizations

by Margaret Parkin

  • ISBN

    :  

    9780749461003

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management, Industry & Industrial Studies, Economics, Finance, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    192

  • Year

    :  

    2012

295.0

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  • Description

    The link between storytelling and the concept of change and transition is as old assome of the stories themselves: the frog turns into the handsome prince, the ugly duckling into a swan and Cinderella into a princess. However, storytelling is not just the province of children; it is a powerful and compelling resource that can be used to reframe and resize problems and provide useful metaphors for the boardroom, office and individual. Showing you how and when to use stories to maximum effect, Tales for Change will immediately help managers, trainers, educators and coaches reinforce key messages or stimulate fresh thinking. The book includes 50 tried and tested tales that can be used in a change management context. These tales can be used to communicate ideas, aid memorable learning and encourage brainstorming sessions, as well as help those involved cope with the stress of change, enhance emotional intelligence and increase creativity.

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