The Anatomy Of Persuasion - How To Persuade Others To : Act On Your Ideas, Accept Your Proposals, Buy Your Products Or Services, Hire You, Promote You, And More !

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“A delightful ‘how-to’ that reduces the art of persuasion to its understandable and useful elements. Readers will enjoy and benefit from Aubuchon’s clear and compelling message. He has summarized very nicely what most of us who have been successful learn in 30 to 40 years!” Richard Heckert, former Chairman the DuPont Company Persuasion is a motivating form of communication in all walks of life. But most of us are not very good at it because we do not know the how-to process of persuasion. This book provides the readers with a unique, proven, step-by-step, analytical thinking process to master this skill and explains how it can be used to analyze, organize and present information in a persuasive way and get what one wants. It also provides the principles which help to build a life time skills as a persuasive communicator. This gives the reader the important advantages in their ability—to influence and motivate others to accept their proposals, buy their products, use their services, adopt their policies, hire them or promote them. With this book the readers can persuade their way to success in all walks of life.

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NORBERT AUBUCHON is creator of the unique seminar, The Anatomy of Persuasion. Prior to starting his own venture Aubuchon & Associates he had a highly successful career at DuPont in sales, advertising and marketing.  Table Of Contents Foreword. Acknowledgments. Introduction. Overview. Creativity. Two Principles of Communication. The Buying Process. The Persuasion Process: Part I. Needs. The Persuasion Process Part II Controlling the Persuasion Process. Features, Functions, and Benefits. Setting Your Objective. Using the Tools. Case Study: How to Increase Staff During a Hiring Freeze. Case Study: How to Get Funding for Your Program. Case Study: How to Be a Rocket Scientist! Building Your Own Proposal. A Touch of the Real World. Can You Find the Errors? Selling Your Ideas to Higher Management. The Anatomy of Persuasion asa Management Tool. A Final Word: Thinking and Talking in Terms of Benefits. Appendixes I: A Checklist of Common Errors. II: The Anatomy of Persuasion® Preparation Guidelines. III: The Anatomy of Persuasion® Outline Guide. IV: The Anatomy of Persuasion® Structure and Alignment Chart. Index.