The Asian Manager’s Handbook of E-Commerce

0.0

Table of Content: Part I: A Bird?s Eye View1. New Rules of the Game: Doing Business Online1.1 Introduction: The Internet Revolution and its Implications for the Business World1.2 A Brief History of the Internet1.3 How the Internet is Changing the Rules of Business: Economic Implications of the Internet1.4 The Age of Perpetual High Alert: Why No Business Can Afford to Ignore the Internet Revolution1.5 Asia in the `Virtual World? ? Today and Tomorrow1.6 A Glimpse of Things to Come: A Roadmap to the Book2. E-Commerce ? An Overview2.1 The Concept of E-Commerce2.2 E-Commerce Worldwide: Past, Present and Future2.3 The Different Kinds of E-Commerce Activities2.4 The World Leaders of E-Commerce2.5 E-Commerce in Asia: On the Verge of an Explosion3. What Every CEO Must Know about the Internet: Business Strategy in the New Economy3.1 Key Features of the Internet Economy3.2 Redefining the Borders of the Firm3.3 Building a Successful e-business3.4 Adopting the Internet in an Established Business: Opportunities and Challenges3.5 E-strategy in the Asian EconomiesPart II: A Closer Look4. Retailing on the Web4.1 E-retailing: The Most Visible Segment of E-Commerce4.2 The Elements of a Successful B2C Strategy4.3 Marketing on the Internet4.4 The Right Mix of Bricks and Clicks4.5 E-retailing in Asia5. Business-to-Business (B2B) E-Commerce5.1 An Introduction to B2B E-Commerce5.2 Organization of the B2B Marketplace5.3 A Closer Look at the B2B Exchanges5.4 B2B Marketing and the Internet5.5 B2B E-Commerce in Asia: Opportunities and Challenges6. The Economics of ISPs, Auction Sites, Portals and Search Engines6.1 The Doorkeepers: The Business of Internet Service Providers (ISPs)6.2 Going, Going, Gone: The Economics of Auction Sites6.3 The Economics of Online Advertising: Portals and Search Engines6.4 The Asian Scenario7. Money on the Net: Electronic Payment Systems7.1 Overview of the Electronic Payment Systems7.2 Using Credit Cards Online7.3 Smart Cards, Electronic Cash and Other Payment Systems7.4 Implications of Innovative Online Payment Systems7.5 Electronic Payment Systems in Asia8. Regulatory Framework: Laws and Taxes on the Internet8.1 The Government and the Internet8.2 Domain Name?Registration and Dispute Resolution8.3 Law? Whose Law? The Jurisdiction Issue8.4 Rights and Obligations in the World of E-Commerce8.5 Taxation on the Internet8.6 The Asian Scenario9. E-commerce and Stock Markets9.1 The Rise and Fall of Internet Stock Prices9.2 Valuing Internet Stocks9.3 Role of Venture Capital in E-Commerce Start-ups9.4 The Brokerage Industry, Day Traders and the Internet9.5 Dotcoms and the Asian Financial Markets10. Worldwide Trends in E-Commerce and the Internet10.1 Emerging Trends in E-Commerce10.2 Everywhere and All the Time: M-Commerce10.3 Not for Money Alone: The Internet and the Not-for-Profit Sector10.4 Connecting with the Masses: Politics and Governance in the 21st CenturyPart III: Creating An E-Business11. Groundwork of Setting up an E-Venture11.1 Questions to Ask Before You Begin11.2 Major Issues in Running an e-Venture11.3 Lessons from Pioneers11.4 Developing the Business Plan11.5 Choice of Technology: Build, Buy or Rent?11.6 Financing an e-Venture12. A Starter?s Guide to Web Technology12.1 Structure and Functioning of the Web12.2 Using the World Wide Web?What Do You Need?12.3 Multimedia and Database Integration in Web Applications12.4 Functioning of the e-mail System12.5 The Intranet: Your Private Web12.6 Firewalls: Why and How?12.7 Web Security Issues13. Building An Effective Web Presence 13.1 Creating and Maintaining a Great Website13.2 Generating Traffic to Your Website13.3 Monitoring Web Activity: An Opportunity for Real-time Market Research and Individual-level Targeting13.4 Special Considerations for Building a Successful Web Page in Asia14. Building a web-based Venture in India - A Case Study14.1 Introduction14.2 The Idea14.3 Getting into Action14.4 Learning Through Experience14.5 Refining the Revenue Model14.6 Synchronizing Online and Offline Activities14.7 Hurdles on the Way14.8 Growing into a Mature Business14.9 Important Lessons to Remembe