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The B2B E-commerce Handbook
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ISBN
:
9780749435776
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Publisher
:
Kogan Page Business Books
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Subject
:
Business & Management, Industry & Industrial Studies, Business Applications
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Binding
:
HARDCOVER
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Pages
:
320
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Year
:
2002
₹
2772.0
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Description
* Packed with practical advice, ideas, international cases, examples and screen shotsThe rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.The chapters includes information on topics like:* B2B basics;* B2B web design/Intranets and Extranets;* B2B branding;* Marketing via search engines;* B2B advertising;* B2B e-mail marketing;* And a B2B marketing dictionary.
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