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The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
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ISBN
:
9780521052528
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Publisher
:
Cambridge University Press
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Subject
:
Education
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Binding
:
PAPERBACK
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Pages
:
404
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Year
:
2008
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Description
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
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