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The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking 1st Edition
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ISBN
:
9780471417422
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Publisher
:
John Wiley & Sons
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Hardcover
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Year
:
2002
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3617.0
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Description
An Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
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Author Biography
TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com
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