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ISBN
:
9781563673443
Publisher
:
Fairchild Pubns
Subject
:
Business & Management, Industry & Industrial Studies, Encyclopaedias & Reference Works
Binding
:
HARDCOVER
Pages
:
480
Year
:
2008
₹
4472.0
₹
3175.0
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View DetailsDescription
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing.
Author Biography
Rona Ostrow, Lehman College.
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