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The Indian Media Business (Response Books)
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ISBN
:
9780761934691
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Publisher
:
Sage Publications Pvt. Ltd
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Subject
:
Finance & Accounting, Social Services & Welfare, Criminology, Economics, Finance, Business & Management
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Binding
:
PAPERBACK
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Pages
:
284
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Year
:
2006
₹
495.0
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415.0
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Description
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
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