The Invisible Touch: The Four Keys to Modern Marketing First Edition

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Following the bestselling success of \"Selling the Invisible, \" marketing expert Harry Beckwith reveals how to attract more clients and keep them satisfied. Moving beyond the basic principles of the first book, he promotes four keys to modern marketing: price, brand, packaging, and relationships.\"The Invisible Touch\" is Harry Beckwith\'s concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwith\'s surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way.